The Showroom
For a special local thriving brand, selling the highest
quality culinary products from the Middle East, ‘Kama
local gourmet’ the showroom was open to the public last
November to offer their clients a variety of products under
a spatial communal experience. The 1940s old building
was renovated to house the offices and main showroom
of “Kama” in Amman, Jordan.
The main street front was opened up to expose the space
inside through a long stretch transparent glass and metal
façade that also retracts to connect the interior with the
exterior front garden for future public events, making the
space more visually and physically accessible.
March, 2020
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November, 2019
Change You Can Taste
When you think of dynamic industries, tech is probably
the first to come to mind. Food may be the oldest
business around, but today there is no question that the
industry is in flux. As tastes change in Jordan, food and
beverage companies are beginning to adapt. New
consumer demands do not just revolve around a product’s
taste, but around its entire supply chain, from packaging
to traceability and delivery.
March, 2020
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September, 2018
Bringing Middle Eastern Food to the World
In Jumana’s own words: “I want more women to join, and I
want to actively create change for women all over Jordan.”
Kama Local Gourmet kicked off with only two employees
and is growing steadily to one day enter the international
market.
“Change happens slowly, but we have big ambitions. For
me, this is just the beginning,” explains Jumana.
January, 2018
SME awards
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January, 2018
Jordan's Creative Scene
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November, 2017
Succeeding Against the Odds
Jacir’s concept is to package and sell the highest quality
culinary products from the Middle East, taking inspiration
from Fortnum and Mason, a luxury department store in
London specializing in food products.
The products’ packaging speaks to Jacir’s desire to build a
Middle Eastern lifestyle brand. However, the simple
designs let the products speak for themselves.
Despite its international outlook, Kama’s products stick to
their local roots. “There are amazing products all around
the [Middle East],” Jacir explained, bemoaning the lack of
“collective sourcing” through which the consumer can
know where to find the highest quality za’atar or the
purest olive oil.
April, 2017