For a special local thriving brand, selling the highest quality culinary products from the Middle East, ‘Kama local gourmet’ the showroom was open to the public last November to offer their clients a variety of products under a spatial communal experience. The 1940s old building was renovated to house the offices and main showroom of “Kama” in Amman, Jordan. The main street front was opened up to expose the space inside through a long stretch transparent glass and metal façade that also retracts to connect the interior with the exterior front garden for future public events, making the space more visually and physically accessible.
Change You Can Taste
When you think of dynamic industries, tech is probably the first to come to mind. Food may be the oldest business around, but today there is no question that the industry is in flux. As tastes change in Jordan, food and beverage companies are beginning to adapt. New consumer demands do not just revolve around a product’s taste, but around its entire supply chain, from packaging to traceability and delivery.
Bringing Middle Eastern Food to the World
In Jumana’s own words: “I want more women to join, and I want to actively create change for women all over Jordan.” Kama Local Gourmet kicked off with only two employees and is growing steadily to one day enter the international market. “Change happens slowly, but we have big ambitions. For me, this is just the beginning,” explains Jumana.
Jordan's Creative Scene
Succeeding Against the Odds
Jacir’s concept is to package and sell the highest quality culinary products from the Middle East, taking inspiration from Fortnum and Mason, a luxury department store in London specializing in food products. The products’ packaging speaks to Jacir’s desire to build a Middle Eastern lifestyle brand. However, the simple designs let the products speak for themselves. Despite its international outlook, Kama’s products stick to their local roots. “There are amazing products all around the [Middle East],” Jacir explained, bemoaning the lack of “collective sourcing” through which the consumer can know where to find the highest quality za’atar or the purest olive oil.